Analysis of Film poster

The genre this poster represents is an action/ adventure film due to its actors as all of them have been in one action film; the main attraction of this film would be Johnny depp as he is a bankable star, and he has been in many hit films such as Edward scissor hands. Also the props of swords and guns also attract the audience as they can tell it will be a fantasy, the gun is old and no one in today’s society has a large sword. Also the setting looks as if they are in a cave; this makes them appear to be on an adventure, which would appeal to all kinds of audiences, such as families and also adults as there is romance and violence. We can also see that Johnny Depp is the main character as he is in front of the page and also the middle. Also the stars are being used on the posters by images instead of text, this is useful as many people may not know the actors or actress’ name but have seen them in another film and liked them. We can associate films such as Sleepy hollow as it is an a fantasy film and stared Johnny Depp, this would be important when thinking of the marketing campaign of the film because for Johnny Depp to appear in a film the director needs to think of what kinds of genre films he stars in the most, as that audience that view his films would need to like the genre. This movie is totally individual it has its own original music with original storyline. The only text that is used on this poster is the title and the soundtrack. This gives out the mystery of the film and lures the audience into the cinemas to find out more about the film. The composition of the poster is that Johnny Depp is in the middle and dominates the page revealing he is the main character, and then beside him he has Orlando Bloom and Geoffrey Rush which shows they have a quarrel and then Keera Knightly beside Orlando Bloom to show who she is in love with. The camera angle used on this poster is an extreme close-up as it shows the most important thing, which is the cast’s faces, as they all are bankable stars. I believe that the target audience is a range between families and adult couples, as there is romance constantly in the movie whilst also action attracts the younger audience. Since the props and the characters usually have younger audiences it foreshadows what audience they will attract. the unique selling point of this movie is the bankable characters and the genre of the film as both would attract different groups of audiences.